Free SEO Tools — Meta Tags, UTM, Sitemap & Structured Data
Use these tools to prepare and inspect common technical SEO and marketing assets without installing specialist software.
Browse Web & SEO utilities
Meta Tag Generator
Generate clean title, description, canonical and social metadata markup.
Open tool →Web & SEO utilityRobots.txt Generator
Generate a basic robots.txt file for a website with crawl directives and sitemap URL.
Open tool →Web & SEO utilityXML Sitemap Generator
Generate a simple XML sitemap from a list of URLs in your browser.
Open tool →Web & SEO utilityCanonical Tag Generator
Generate a canonical link element from a page URL.
Open tool →Web & SEO utilityOpen Graph Generator
Generate Open Graph and Twitter/X card metadata for a page.
Open tool →Web & SEO utilityUTM Builder
Build tagged campaign URLs with UTM parameters in your browser.
Open tool →Web & SEO utilityURL Parser
Break a URL into protocol, host, path, query and fragment components.
Open tool →Web & SEO utilityJSON-LD Generator
Generate basic JSON-LD for common WebPage, Article and Organization use cases.
Open tool →Web & SEO utilityHTML Entity Encoder & Decoder
Encode special characters as HTML entities or decode entities back to readable text in your browser.
Open tool →How this collection is organized
The SEO collection connects implementation utilities such as UTM Builder, Meta Tag Generator, Robots.txt Generator, Sitemap Generator and JSON-LD Generator so related tasks reinforce one another.